Who do you sell your online training to?
Other businesses (B2B)
Directly to individuals (B2C)
A mix of businesses and individuals (B2B and B2C)
What stage is your training business at?
Just getting started
How long have you been delivering online training?
We started during the COVID pandemic.
Just getting started.
What type of online training does your business provide?
Virtual workshops e.g. Zoom sessions
Do you blend different training formats (on-demand/virtual workshops/face-to-face)?
Yes (and it works well for us).
Yes (but it's clunky).
We've never tried it.
What's been the hardest part of your online training journey to date?
Ensuring I make the right decisions.
Creating and building the online training.
Selling/marketing my online training.
Can you describe a typical learner, their challenges and what they are looking to achieve?
We have a strong and detailed understanding of this.
We have a rough idea.
Our customer could be anyone!
How do you measure the success of your online training?
We link our intervention with performance metrics.
We ask for feedback from learners (and clients).
We use assessment or confirm completion/attendance.
Do you use a learning platform to deliver your online training?
Yes - we have a custom learning platform.
Yes - we use an off-the shelf/cloud-based learning platform.
What form does your learning content take?
Interactive materials involving lots of different media types.
Mix of videos, imagery and words.
Mainly words and images.
How can your training participants connect with each other?
Through a shared community and live sessions.
Through live sessions only.
We don't provide this.
How do you support your participants after your training?
We provide access to an 'alumni' community, resources and further support.
We provide access to resources only.
We don't provide anything.
Do you adapt your training to the participants?
We personalise our training to the individual.
We adapt the training for the group of learners.
We don't do this.
How would you compare your online training offering to your competitors?
We have a highly differentiated offering.
It's very similar.
Our competition have a stronger offering than we do.
What's your overall perception of online training?
It can be an effective and engaging format.
It's yet to reach its potential.
It's less effective than face-to-face training.
What are your ambitions for online training?
It will be a minor part of our business.
It will be an important part of our business.
It will be the cornerstone of our business moving forwards.